Meet the Author

Kathy Steele

Kathy Steele is passionate about people, serious about business growth, and loves to help the underdog cause in her community. She is fortunate to "do it all" in her role as CEO of Red Caffeine, a growth consultancy that’s mission is to build badass brands that clients want to work with, and employees want to work for. 

A serial entrepreneur, Red Caffeine is the company she feels she is finally getting right. Founded with Purpose, Vision, and Values, along with her decision to operate with open-book finances, Red Caffeine has seen rapid growth. Inspired by her journey in creating a best place to work, Kathy and her team deliver growth strategies for purpose-driven companies who share common values and challenges. Kathy speaks and writes about being an entrepreneur and how marketing impacts business growth. She is a contributor to Forbes and has delivered keynote presentations, and workshops on employee experience, branding, marketing, and business culture.

Red Caffeine Company LogoRed Caffeine is a growth consultancy that plugs into companies to develop, execute and manage a people + people plan that attracts, engages, and retains both clients and talent. 

We use strategy + branding + technology + marketing to impact the challenges of:

  • Brand Awareness
  • Lead Generation
  • Sales Enablement
  • Digital Transformation
  • Employer Branding

Bottom line - we work with sales, marketing, and HR to build organizations that customers want to work with, and people want to work for.


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